UK airline Virgin Atlantic has a new television ad is sidesplittingly funny, and underscores the cultural difference between North America and the old country. I can't seem to embed it, so you'll have to go here to watch it and then come back.
It's simply clever. James Bond is of course a British product that has worldwide recognition and the whole ad is reminiscent of the title sequence for a James Bond movie, which by association probably makes it seem racier than it is. The ad takes you through a whole airline trip without breaking stride. I especially love the line of passengers going through the airport scanner on their way to the airstairs. It incorporates the airport experience while eliding most of it.
Maybe someone will complain that the women are presented as sex objects, but they need to look around and see all the people in the ad are sexy, including the men going through the scanner and pole dancing on the shrimp forks. And the women are powerful sexy, almost stomping on the tiny men at the beginning. The strongest "where are they going with this?" moment was the FA opening her jacket to produce the scene change. I love the way the standard flight attendant gestures describing the locations of exits and the floor illumination morph into a dance sequence.I could probably go nuts watching it for symbols of one sort or another. Almost all the shapes and sets are sexy people or airplanes or parts of airplanes. I see a € Euro sign in the moon, and the Statue of Liberty represents both the USA and France.
And then they poke fun at all that surrealism by actually referring to the flying flight attendants in the final lines. I can't hear the response clearly: it sounds like "She's in my ambulance," but I've been assured that it's, "She's in Miami." I don't know where I get the final sibilant.
Also, I have shoes like that, and I love them, but they aren't really practical for air travel. I empathize with the woman taking them off in the last shot. Tiny details of not taking itself entirely seriously, like that one, may be how this ad manages to dance along the line between sexy and sexist without stepping over.